Pakistan Startup Report (2014)

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Pakistan Startup Report 2014

For full coverage and analyses on the report please visit Pakistan, A Frontier Market Experiencing a Startup Revolution

The Team

  • adambowei

     

  • shakirkhurram1muneebjehan

    kulsoommonisahmedimran

  • Table of Contents

  • dylcctechjuice

  • To create the market saturation table we used the following criteria.

    Market Saturation is a rating that describes how mature a particular Opportunity is in a given country. It is not the easiest to measure given so many factors involved. We have come up with five (5) general categories and their corresponding descriptions:

    0 (Nonexistent) – There are no known players currently tackling this Opportunity. The market is wide open for any company to step in.

    1 (Infancy) – One or more players are currently tackling this Mobile Opportunity in the local market, but it is still at its infancy. A great majority (95%+) of the target market is not aware of the solution, hence it is still an open market that can accommodate more players.

    2 (Semi-Mature) – One or more players are currently competing in this Opportunity, and it is on its way to become a mature market. A quarter (25%+) of the target market are active customers of the participating companies. There is some difficulty for new players to be able to join the fray, but it is still possible.

    3 (Mature) – One or more players are currently competing in this Opportunity, and it is definitely a mature market. Roughly 75% of the target market are active customers of the companies competing in this opportunity. The market is definitely resistant to the entry of new players.

    4 (Saturated) – A number of players are aggressively competing in this particular Opportunity, and the market is saturated. Nearly all of the target market are active customers of the participating companies. Without a vastly superior solution and/or substantially large funding, entrepreneurs should steer clear of a heavily saturated market.

 

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