Pakistan Internet Stats from #GdayXPK

Google recently hosted its gDayX conference to bring professionals together to share knowledge and showcase how they can grow on the web. The event itself was held in Lahore on Saturday the 15th of March, and we have put together a host of the stats that were given at the event. Most stats can be found by searching the hashtag for the event #GdayXPK

Demographic – From the stats we can determine that the majority of internet users are fairly young, and given Pakistan unders 30’s make up for over half of the population the number of users will probably see very fast growth in the coming years. The online population is mainly male and they spend around 3 hours a day online.

Technology – there are just under 18 million internet users with 15 million mobile users. Given the majority are mobile users the upcoming 3/4G auctions will rapidly increase the overall internet usage online. Services and companies which have mobile apps or mobile optimised sites could take a huge lead from their competitors that fail to do so.

e-Commerce – TCS holds 24% of COD market share with 90 million PKR a month, this means that the total e-Commerce* market in Pakistan is estimated at PKR 4.5 billion a year. This looks set to grow even more with greater mobile shopping and the expected launch of online payment gateways. (*would include telephone orders as well)

Demographics / Usage

  • Highest Age Range of Pakistan’s Online is 20-24 years
  • 80% of netizens spend more than 1 hour online daily
  • On average people spend 3 hours a day online
  • 80-84% of online users are male

Technology

  • In January 2014, 17,486,177 users online (estimated)
  • 2 million broadband subscribers in Pakistan
  • Mobile device penetration is 19.78% vs. 80.24% desktop
  • 29% of searches are coming from Mobile
  • 15 million mobile internet users
  • 30-50 million will be using mobile wallets soon

E-Commerce

  • TCS collects PKR 90 million/month in COD  – claiming 24% market share
  • 2-3 online payment gateways will launch in a few months

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Pakistan Internet Stats from #GdayXPK

6 Responses

  1. is it the best estimate? 4.5billion a year?

    Muhammad Salik Gadit March 19, 2014 at 10:46 am #
    • Salik its very hard to determine the number accurately, but it is what we have so far. Other estimations are slightly lower, Symbios says $2.5 billion http://tribune.com.pk/story/669517/the-final-frontier-retailers-go-digital-to-tap-25-million-online-market/

      adamdawood March 23, 2014 at 11:26 pm #
      • yes that i understand…
        earlier i read it was estimated at 160 Million PKR
        http://www.techinasia.com/pakistan-digital-landscape-infographic-2013/

        even i inquired blue-ex ,they informally stated the collection is around 90-100million PKR claiming more than 50% share.

        Muhammad Salik Gadit March 23, 2014 at 11:38 pm #
        • 160 million becomes roughly 2 billion PKR, which is not far off Symbios. As for TCS vs. Blue-Ex unless they both release figures we cant be sure.

          adamdawood March 24, 2014 at 2:21 pm #
          • 160 million becomes roughly 2 billion PKR?
            i think you misread, its 160million PKR not $ .

            i hope TCS/Blue-ex or other organizations understand this..

            Muhammad Salik Gadit March 25, 2014 at 10:33 am #
          • 160 million per month become nearly 2 billion per year

            adamdawood March 31, 2014 at 11:27 am #

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